Direct Marketing

OpenPsa Direct Marketing is a tool for sending newsletters and SMS messages to selected groups of contacts or subscribers.

Features

Each recipient gets an individual message, no Cc or Bcc mess
Smart campaigns: automatically updating subscriber lists based on their profile information
Bounce detection for weeding out incorrect email addresses
Attachment handling: images in HTML emails are automatically added to the messages
Personalization: add subscriber-specific information to the messages
Burst sending: messages are sent at a configurable rate-per-minute to avoid overwhelming email servers
Unsubscription URL: make it easy to unsubscribe a newsletter by clicking a link
Full history: who has received what message, who has unsubscribed when
Powerful message templating based on Midgard CMS style engine